Despite the fact that arthouse films are not made for commercial purposes, and that many of them are not watched by a considerable amount of people, Chinese movie Black Coal, Thin Ice has demonstrated the contrary about this thought.
The movie has had a large amount of people watching it though this was not the intention of the film.
After being awarded with the Golden Bear for best film at the 2014 Berlin International Film Festival, the production has gained 98.4 million yuan (US$16 million) and this figure is increasing. The movie displayed for the first time on March 21th and since that day, it has had a non-stop success.
According to Diao Yinan, the director of the movie, arthouse films are not very famous in China; arthouse films usually do not have a big audience. Diao Yinan states that due to the award, this movie became famous. If the movie had not won this prize, this success would have not been possible.
Some people that work in the movie industry are trying to make a change regarding the separation that exists between:
- arthouse films,
- independent films,
- non-commercial films,
- and commercial movies.
Some of these people state that directors can combine elements from both types of movies and create something completely different and attractive.